We're now just MUTO

A note on our name - what's changed, and what hasn't.

We started life as Muto Longevity. From today, on our packaging, our site and everywhere else you'll find us, we're simply MUTO.

The name is the only thing that's changed. Same formula, same team, same standards, same protocol arriving at your door. If you're partway through your 90 days, nothing about it is different.

Why we dropped "longevity"

When we started, longevity was the closest word we had for what we were trying to do. It isn't any more.

Longevity has become a catch-all - stretched across everything from serious research to cold plunges and £400 blood panels. It points at a destination decades away, which is a strange thing to ask someone to feel motivated by on a Tuesday morning.

What we actually work on is narrower and more immediate than that. We work on cells. Specifically, on how well your cells produce energy, how well they're protected while they do it, and how efficiently that energy gets put to work in the tissue that needs it. That's the whole business. It's what our formulation is built around, and it's what our Scientific Advisory Board and university research partners spend their time interrogating.

"Cellular health" describes that. "Longevity" describes a category we no longer feel we belong in.

What we're building

Most energy products borrow. They lean on stimulants to bring tomorrow's energy forward into today, and you settle up later.

We're interested in the other thing entirely: whether the underlying system can produce more in the first place. That's a slower story to tell. It's also the only one worth telling, because it's the one that compounds. Our customers tend to notice something around week two, more around week four, and something meaningfully different by day 90 — and increasingly they're watching it happen in their own recovery and readiness data, on the wearable already sitting on their wrist.

A shorter name makes that easier to say clearly. That's really all this is.

What happens now

• Your subscription, order and account are unaffected. Nothing needs doing at your end.
• The protocol is unchanged - the same two capsules a day, the same formulation, the same UK GMP-certified manufacturing.
• You may still see "Muto Longevity" on the odd retailer listing or older piece of coverage while everything catches up. Same company.

Thank you to everyone who's been with us since the longer name. The work hasn't changed. We've just found a clearer way to say it.